BC/AD Fragrance

For our recent fragrance project in uni, we had to create a fragrance brand and launch a fragrance into the market! I myself love fragrance so this project was something I felt I could thrive and do well in. The brand we created was called BC/AD a unisex androgynous brand that focuses on its roots of greek culture and also new and emerging trends. Our fragrance idea is to launch a fragrance which re-invents itself every two years to adapt to emerging trends, the scent will stay the same but every two years the bottle and packaging design will change to fit the emerging trends. Here is a few bits of what we have done for it so far. Also we have set up an instagram for the brand so go and take a look! http://instagram.com/bcadfragrance