Presentation Task - Fred Perry

After our mood board presentation we were given another brand task, this time we were to look at all aspects of the brand regarding history, positioning and competitors etc. Within our group we decided on Fred Perry as we all thought that was the brand we all knew best and could elaborate on more than the other brands given. As I begun my research I learnt so much about the brand that I didn't know before, such as that Fred Perry is actually a real person and was a Wimbledon winning tennis champion before starting the famous clothing line.I have only really carried out secondary research so far but plan on carrying out a lot of primary research such as street style, visiting the stores and also maybe trying to get in touch with someone who works at Fred Perry, these are just some of the images i've collected so far while researching!