When starting to create my mood board, surrounding the brand Stussy I looked into the brands history to help me with imagery and a sense of feeling the brand has. I discovered they were founded in Orange County California and originally wear a very beach/surf wear brand but have more recently moved with the times and became more of a hip hop/ punk brand which is a hard thing to do, to tap into both of those sub-cultures because they are both so vastly different. I decided to use a mixture of images which portrayed their history and their recent image and also a mixture of the brads own images and images which convey a message the brand tries to portray. The layout of the images is very neat and minimal, in three separate lines because although Stussy is a very alternative and creative brand its website layout and store layout is always very neat and linear so I wanted to portray that with the fun imagery and neat layout. This is the final mood board below, I am happy with the outcome as I believe it is a true representation of Stussy and it shows its history and past within the one board.
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