Celine Brandzine

Our next brief given to us by uni was to create a brandzine based around our chosen brand (I picked Celine which is of couse obvious from the title ha!) We had to carry out primary and secondary research on our brands and complete a full brand analysis in essay form and then of course the zine in the style of our brand. Firstly I started just looking through Celine catwalk shows and advertisements which I already had a good idea about.

After some secondary research I then went on to contact Celine myself to ask some questions about the brand and get some real quotes on the brand. To no surprise Celine weren't willing to give out any inside information which is what i expected but they very kindly sent me some of their spring 2014 look books!

These zines were really helpful as they showed me how Celine layout images, colour palettes, shapes, order and loads more which will be so helpful when coming to create my own! On a recent trip to New York with uni I visited the Celine store to get some more research, of course no pictures were allowed and staff werent allowed to answer any questions, but I got a really good look around the store and made some notes on things I found most interesting! I also got a couple of pictures of the outside of the store and its surroundings!